Millions of people worldwide have access to the Web. To be a part of that community and show that you are interested in serving them, you need to be on the web. You know your competitors will.

What is your basic business information? What are your hours? What do you do? How can someone contact you? What methods of payment do you take? Where are you located at? What is today's special offer? If you could keep your customer informed of every reason why they should do business with you, don't you think you could do more business?

On the Internet, you aren't that local little business anymore. You have the potential to be seen by people across your local region, the whole country and the world. Did you ever think your company would have the possibility of doing business around the world? Without a doubt, the Internet is the most cost effective way to trade nationally and internationally.

For smaller businesses, a well-designed web site is a great way of instilling confidence and looking bigger than you actually are. In this day and age, customers assume that you already have a website. By now, your primary competitors probably already have a presence on the Internet. If they do, keep up with them and find ways to make yours more informative and interesting.

Selling online is much cheaper and a good way to supplement your offline business. Providing secure online ordering is very affordable for even the smallest businesses.

Service oriented businesses should let customers know that they have a choice. Millions of users are referring to the web and are using company's websites to make major decisions when they need a specialised service.

You can gather information about your customers and potential customers by using forms and surveys. Rather than going out and getting leads, let them come to you. This is a great tool for prospecting targeted customers looking to use your products and services.